Write a Business Plan

Writing a business plan is the key facet of any successful project. Business planning is the counterpoint to the strategy building session; it makes your argument compelling. An organization cannot simply reach for the stars; it must also build a solid ground on which it can stand. I provide a framework through which your organization can answer questions that will determine the feasibility, accountability, and sustainability of your strategy.

“…if it’s strategy that compels customers to give the company its revenue, planning, cost control, and capabilities determine whether the revenue can be obtained at a price that is profitable for the company.” -Roger Martin, Harvard Business Review, Jan. 2014

“We are all drawn to public health because we want to make a difference; learning to write a compelling business plan is a means to that end.” -Janet E. Porter, PhD, Former Executive Vice President & Chief Operating Officer, Dana-Farber Cancer Institute


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